Growing sustainably together with GEBE

The GEBE brand has stood for quality in original equipment since 1906. With our spare parts portfolio, we supply customers in over 70 countries from various industries.

GEBE products are used for industrial series repair by leading remanufacturers worldwide.

Our wiring harness components (relays, sockets and switches) are used in series production by special vehicle manufacturers. We also supply our products to the OES spare parts market and the defense industry.

Dealers and workshops around the world trust our many years of experience in series production and rely on our extensive range of spare parts for electrical and electronic vehicle spare parts.

In order to successfully market complex products, qualified user knowledge is required.

For this reason, we work closely with partner workshops and GEBE test centers to discuss spare parts requirements and challenges during installation and removal. With this valuable feedback, our technical department develops solutions for the independent aftermarket that meet the needs of the market.

Through our workshop community, we are in constant contact with users and learn from concrete examples from the field where the shoe pinches when screwing.

This enables us to expand our range of products, services and training courses to meet specific needs.

We actively support the trade in the successful marketing of GEBE spare parts. To this end, we provide our partners with competent contacts in all relevant functional areas:

• Our product management team carries out product range and gap analyses and supplies reference and vehicle data according to customer specifications.
• Our technical team is available to trade partners and their customers Monday-Friday from 8:00-17:00. Our experienced technicians answer questions about reliable parts identification, vehicle manufacturer replacement chains, fault patterns and environmental phenomena as well as the installation of our products.
• We process returns and complaints quickly and professionally in a spirit of partnership. Our inspection and test laboratory enables us to react quickly to technical assessments.
• With our central warehouse in Königswinter, we ensure high availability and delivery reliability for the various delivery intervals of our customers. With our own logistics, we can handle high volumes in international drop shipments just as efficiently as express shipping or drop shipment.
• Our technical sales team actively supports your field service on site or directly at the customer’s premises. We impart specialist knowledge with training courses or at workshop regulars’ tables and are at the side of our trade partners at trade fairs and exhibitions with qualified personnel.

A creative and dedicated marketing team supports you in the successful marketing of GEBE products.

Our retail partners have access to an extensive media library of multilingual product information (online/print), which we personalize for each customer.

As part of integrated partner communication, we combine our online and offline reach through a joint media presence and implement targeted campaigns together.

A competent and motivated sales force supports our partners with knowledge transfer and product presentation wherever we are needed.

As an owner-managed family business, we have valued long-term partnerships as a prerequisite for sustainable growth for generations.

Independent parts dealers, with their proximity to customers, high level of service and established structures, are the preferred distribution channel for the GEBE brand.

Joint market development with our retail partners is the GEBE brand strategy.