In this podcast episode, Marius Kaufhold, Managing Director of ATZ Group AG, and Dr Roman Schoenen discuss key issues facing the automotive and aftermarket sectors.
The focus is on marketing strategies, performance marketing, employer branding, influencer marketing and customer loyalty. The discussion also covers the use of artificial intelligence and automation to boost efficiency. Other topics include the importance of high-quality content, strong brands and networks, the role of the ‘independent garage’ as an industry platform, as well as current trends, events and the increasing use of data, tracking and KPIs for sustainable success.
